Customer testimonials are a very useful tool in marketing. Physicians Mutual is powerful because they boast a 95% customer satisfaction rating – their customers already love them! This story about Janice is no different. During the throws of COVID-19 and caring for her mother in assisted living, she learned how different Physicians Mutual really is.
This video has been used to inspire employees and remind them that they really do have purpose to the everyday grind. Janice was even invited to attend their All Employee Meeting to tell all 1,000 employees how much Physicians Mutual means to her.
Photos, video material and testimonial statements captured from this production in Knoxville, TN are utilized throughout all of Physicians Mutual's branding and marketing materials.
Directed, filmed and edited by Amanda Trudell.